Hello! I’m James, Director at ADAM.

Even though I’m not clinical myself, I’ve learnt a lot about the botox and dermal fillers industry over the past 7 years. And now I care more passionately than ever about safety for our patients.

If I want us to continue providing a successful service, I want it to be because we’re the best at everything we do: offering the best service, aiming for the best results for every individual, using the best products, and providing the safest treatments we can.

And by that I mean that success will never involve using cheaper, less-effective products, or cutting-corners. But those are all things that could be done by any practitioner.

I don’t envy patients who are choosing which practitioner to have their botox or dermal fillers with. I’m obviously lucky enough to know Adam and to know his level of skill and experience, and his approach to safety. But I work with Adam, so I wouldn’t expect you to just take my word for it!

So how can a patient, who doesn’t know Adam from Adam (sorry!), make an informed choice on whether to go to Adam for an injectable cosmetic treatment?

How do they know it’ll be a safe experience, and that the result will be what they want?

Right now, the world of botox and dermal fillers is unregulated. Even though a recent Government review recommended regulation, there still isn’t any official regulator.

This means that, unfortunately, much of the responsibility is still on the patient to choose wisely.

I think patients should consider a number of factors when deciding who should be injecting them (there may be more, please let us know if you can think of any!)

Interrogate your practitioner!

The practitioner’s qualifications:

Are they a qualified nurse or doctor? If you’re not sure, ask for their PIN number and look them up online to check.
Why does this matter? Because you’re having a medical procedure and these practitioners have at least been clinically trained; they’re more likely to be experienced and they’re also regulated, which means they have to adhere to a code of conduct.

The practitioner’s knowledge:

What’s their experience of anatomy, where did they train? What do they know about the product they’re injecting you with? From working in the industry, I know that practitioners  can operate with only a superficial understanding of what it means to inject someone with botox or dermal fillers, but there is a deeper understanding of how the products work at a molecular level.In my personal opinion, the more knowledge the practitioner has, the better — it’s your face, after-all! Do they know what to do in the (extremely unlikely) event of an allergic reaction?

The practitioner’s skills and experience

Often practitioners started work in the NHS before they trained to do botox; ask them about their background.

It’s important to find out how long have they’ve been injecting for, how do they know where and how to to inject the product. Here’s something I didn’t know until recently: it’s nearly always nurses who teach doctors how to inject. And most injections are performed by nurses. Wielding a needle might look easy, but it takes skill to master the technique!

Be informed

The current rules are that botox can’t be injected by a practitioner if they didn’t prescribe it to you or if the prescriber hasn’t seen you face-to-face and directed that practitioner to inject you.

I’m mentioning that now because this used to happen only a few years ago, where doctors would ‘prescribe’ for patients in a different part of the country, over the phone, and non-prescribing nurses would then inject the patient.

It’s a good reminder that even qualified professionals try to cut corners in safety to make money.

So, if you’ve narrowed it down to a number of safe practitioners, my advice would then be to look at results, such as before-and-after images or videos. And read patient testimonials, like the reviews on Facebook.

Actually, read quite a few; those factors of skills, knowledge and experience should stand out straight away, but also the extra level of personalised service is what separates the best of practitioners and I think that’s what our clients see with Adam. And then think about the price!

To book in to see Adam, call 0161 920 6108 or message us on our Facebook page.